The athletics and recreation program at UMBC uses an alternate identity system, which is based on the athletics mascot. Academic programs should use the UMBC shield logo in the manner described below. There will be instances e. For this type of logo variation, please refer to this page. These guidelines also work for center, department, and program names.
There are several variations of UMBC logos to accommodate the range of contexts in which it is applied. Clicking the EPS link should initiate the download process. Diplomas and certificates are the only approved use for the University seal. It is not available for general campus use. Please note: This logo should only be used on a black background or dark MD flag pattern. Please note: This logo should only be used with on a black background or dark MD flag pattern when a single color is required.
Please note: This logo should only be used when there are space limitations for example, a need for a narrow application in a digital ad or in smaller instances on apparel and promo items. It should not be used on black as the black elements of the logo would disappear into the background.
Please see below for variations made for black backgrounds. Please note: As with the color version above, this logo should only be used when there are space limitations and a single-imprint color is preferred.
Please note: This logo should only be used with the dark MD flag pattern or black background. It should never be used on white or light patterns.
For use by Undergraduate departments and programs. This logo should not be used at smaller sizes since the tagline will not be readable.
For use when the shield may not fit the design requirements. This logo can be colorized in a single color to fit your needs. Depending on your need, you can use either of these images for your UMBC social media accounts. Both of these options are suitable for circular and square applications. Shield PNG. Retriever PNG. Please refer to this page for proper use of the retriever logo.
Download full-color logo for use on gold backgrounds: EPS vector. Download single-color gold logo for use on black backgrounds: EPS vector. This variation is the preferred option for all comprehensive campaign communications, apparel, promo items, and stationery letterhead, business cards, envelopes, etc. To request an alternative version of this logo, please contact Creative Services. When to Use the Logo The basic rule for whether the logo needs to appear on a publication is whether it is intended for audiences beyond the immediate campus boundaries.
Logo Variations The Primary Logo This variation is the preferred option for most materials including web headers and stationery letterhead, business cards, envelopes, etc. The Vertical Logo The vertical wordmark sets the acronym under the shield icon. Wordmark Designers should make every attempt to use the primary version of the logo. Designers should strive for readability of all elements the white of the eye, the UMBC, and the TM when using the Athletics logo in their work.
They should also avoid placing the retriever marks too close to other logos. An inch of clearance around the logo is recommended. Away display of logos where the home team is on the right. As we use the Retriever to help communicate the UMBC story, please follow these important guidelines to help maintain a consistency of brand and message: While the Retriever image, logo, and related Athletics marks are linked to many aspects of UMBC life, they should not be used to represent academics at UMBC.
Consider, instead, using photographs of students, the library, the Honors logo, etc. For more information about proper use of the athletics logo, see below. No member of the UMBC community stands alone. When we use images of the Retriever statue, we should display it in a way that reflects our community.
For instance, instead of displaying an image of the statue alone, it might include members of the community surrounding it. Athletics logo variations Primary logo This variation is the preferred option for all communications, apparel, environmental graphics, and stationery letterhead, business cards, envelopes, etc.
Single Color Alternatives When using the primary logo in black single color , please make sure the outer edge is represented shown here with a thin outline. Arched UMBC logo The Creative Services department is always available to offer a professional opinion if there is some question about which variation should be used for a particular project.
Sizing the logo s Primary logo Permitted minimum height: 1.
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