When it comes to the number of available apps in the biggest app stores , Google Play and the Apple App Store lead the ranking with 3. According to mobile app developers and publishers, the majority of apps are free to download. Loading statistic Show source. Download for free You need to log in to download this statistic Register for free Already a member? Log in. Show detailed source information? Register for free Already a member? More information.
Other statistics on the topic. Profit from additional features with an Employee Account. There were almost 3. Source: Statista Google dominates the app market. The Amazon App Store had about , apps in early General Facts About Apps From gaming to social media to e-commerce, mobile apps are becoming more and more important.
Gaming is the most popular category on Google Play. Gaming is the most favorite category on the App Store. Source: Business of Apps Gaming does it again! After Google, the leading non-gaming app publisher in Google Play is Facebook. The most downloaded app in was TikTok. TikTok generated the highest amount of revenue out of all apps in Apps Revenue and Marketing Statistics Even free apps can be a multi-billion business opportunity.
Here are some stats to prove it. Source: Sensor Tower saw massive growth in app usage. Source: TechCrunch Consumer spending on games grew Source: Cision In alone, the industry will experience a growth of Source: Cult of Mac This data point shows how difficult it is to make money on the App Store , except for a select few.
Source: CleverTap While it helps to have mobile-optimized websites, according to recent mobile app vs mobile website statistics, when it comes to user engagement and conversion, mobile apps beat even an efficiently optimized website. Source: Clutch Mobile apps can boost customer loyalty, brand image, and employee efficiency.
Health and fitness popularity on the App Store is 3. Source: Business of Apps Most people have become more conscious of their health during the pandemic. Apps Usage Trends App usage is growing all over the world. Some users tend to open a single app ten times a day. Source: Statista Despite gaming being the most popular app category, smartphone apps statistics show that, as of July , only Source: Statista Since , this figure has hovered in the low 20s.
Source: Statista Another indication of the popularity of social networking apps is that users spend more time on them than on any other category of apps. Source: Statista The app usage statistics are slightly different when a smartphone user is involved in a shopping session. About half of the smartphone users in the US do not download even a single app in a month.
Users spend an average of 4. Source: Tech Crunch Users spent an average of three hours daily on applications in Mobile websites get more unique visitors, but visitors spend more time on apps. Source: Comscore A comparison of the top mobile websites and the top mobile apps shows that the former receive about 8. Smartphone users use 9 to 10 apps daily on average, 30 apps over a month. Source: TechCrunch According to a report from App Annie, smartphone users were spending more time on apps in than in the previous years, when 5 apps were used daily.
Source: App Annie There has been a massive change from the big screen to mobile and from broadcast TV to on-demand in the last ten years. Google Play has nearly twice as many app publishers as there are on the Apple App Store Source: Business of Apps The number of publishers in each app store reveals its adoption rate and how attractive and lucrative for app developers a specific store is.
Millennials are three times more likely to be excited about new mobile apps and features than older users. Source: Comscore Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps. Source: Comscore, MindSea Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users.
Source: Comscore In keeping with general app usage stats, the likelihood of smartphone users, in general, to allow push notifications from apps has also gone up in recent times. Source: TheManifest While app usage statistics point towards a few other important reasons why users delete apps like low utility, almost a quarter of the users in this survey also cited large app size as being an important reason.
Related Posts. Nice Article keep posting good information, Thank you for sharing this. When it comes to user engagement after installing the app, iOS outperforms Android in all the mentioned categories, except for the registrations, where Android has a narrow advantage:. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. On another hand, the Android platform has a greater number of media users in each category.
This means you may want to consider whether audience size or engagement is the more important determinant of success for your app. Which one means more to you: a higher number of users, or the users that engage more? A lot will depend on the goal you set for your mobile app. As I mentioned earlier, there seems to be a gap between the purchase power of an average iPhone user compared to an Android user. And even though Android has far more downloads than iOS, iPhone users spend twice as much as their Android counterparts.
The average in-app shopping check is four times higher for an iOS user! However, Android users love digital utility apps like launchers, anti-virus apps and performance boosters, and they are ready to pay for those and spend on them 5 times more than iOS users.
These are important considerations for both retail app developers and those seeking to monetize via paid apps or in-app purchase. Mobile ads are the main source of revenue generation in Android apps. When compared to the Google Android user base, iOS users are more loyal and have more spending power. A court has recently agreed that the ban should be permanent, with TikTok announcing that it will be laying off most local employees. TikTok very much appeals to the young, although it seems to be keeping its audience as they age.
However, Instagram has fallen from No. ByteDance is a privately owned entity, but many are hopefully waiting for its initial public offering IPO , which investors expect to happen in Hong Kong sometime in However, some estimates place Bytedance's value at even greater than that. Indian legislators were so concerned about TikTok that they temporarily placed a ban on the app in They were worried that TikTok would expose children to inappropriate content.
While that ban didn't last long, it cost the app an estimated 15 million new users. Of course, in late June , the government imposed a longer-term ban, which the courts have since confirmed can be permanent.
Who knows how many potential users TikTok has lost as a result of this. According to Pew Research's survey on the use of online social platforms by US adults, TikTok is used relatively evenly by people across the income spectrum.
However, it is also relatively popular with low-income families. These statistics will be skewed by the exclusion of those aged under 18 — a large proportion of TikTok's target audience.
Also, many lower-income households could well be student flats, poor now, but potentially well-off once they graduate. TikTok is noticeably more popular with females than it is with males, in the US at least. Of course, these numbers omit the large number of TikTok users who are aged under Source: statista.
When you look at the demographics of TikTok's Japanese users, you see a more balanced approach. Both genders use TikTok approximately equally in Japan. The most significant increase in TikTok users over was in India.
Unlike in most other countries, the typical Indian TikTok user is a male in his 20s. Indeed In March , Douyin's Chinese audience had a male bias — The average person has downloaded many apps to their phone, which they rarely use.
However, TikTok users continue to use the app once they download it. According to App Ape statistics, There is no doubt that TikTok is extremely popular with teenagers across the world. However, there is now some evidence that its user base is aging. People aren't just giving up on TikTok because they believe they have outgrown it. This is particularly evident in some regions. Katherine Wu has annotated and translated an official Douyin Data Report that gives a fascinating insight into the typical Douyin user.
It disclosed that videos shared on Douyin the Chinese version of TikTok in included videos of , families, 3. The Douyin data report goes on to extrapolate some conclusions from the videos people shared on Douyin in The most popular type of dog was the husky. The most popular type of cat was the Dragon Li a Chinese version of a tabby , and the most popular type of duck was the call duck.
The most popular profession shown as the subjects of Chinese videos were teachers, followed by nurses and firefighters.
Source: morningconsult. Morning Consult observes that nearly every brand that occupies a spot on the Fastest Growing Brands list is meaningfully connected to pandemic-related behavior. With Peacock appealing more to older generations, TikTok was the second fastest growing brand of , behind just Zoom, for Generation Z and Millennials.
Perhaps surprisingly, TikTok even made the list in tenth place for Generation X. However, when you look at the US alone, kids aged four to 15 now spend an average of 87 minutes per day watching TikTok videos. Another finding from the Qustodio Annual Report on Children's Digital Habits is that TikTok is now the most popular social app for kids aged four- to year-olds globally.
YouTube is not included in this statistic, instead being considered an online video app like Netflix and Disney Plus. TikTok still hasn't taken over the youngsters of the United States, however. One notable change between and was a comparative reduction in the use of Instagram by kids. Instagram had been the most popular social media app among kids in , ahead of Facebook.
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